Strategically Lost

As we come closer to the final launch of our additional sites, Lost Agency, and Lost Stills, which will be used to manage and market the team with our commercial-based projects both stills and print, being organized around the Lost Concept.

Staying within the film and TV project base we will also be working on some more fashion-oriented images with possible fashion films into the bargain, *focusing on the behind-the-scenes elements of our creative shoots which in turn will give us some footage to be used as showreel material and marketing fodder.

We will also be continuing our Q and A blogs in support of the indie scene and looking at different elements of filmmaking and giving voice to campaigns, fundraisers, and individual talents.

Over the next few weeks, we will be finalizing and putting out the new work with a full and comprehensive business plan being polished to meet the new standards within the industry.

Stay tuned for more updates from the lost team.

Updates From The Creative Sphere

Over at the Lost Creatives home office, we have been plugging away at our work and will have some project announcements and cast/crew requirements going live very soon. While this is being worked out, we have some announcements that as a team we are really excited about and wanted to share.

As creative director and head of makeup, JamesC, has been instrumental in the development of his new site and working on a consultation basis, for Sons of Adonis makeup (it will be added to his working kit), as part o this a limited edition brush was created featuring his logo and the brand: available from the Sons of Adonis site.

In terms of production and editorial, we have decided to add to our site holdings and will be launching a separate photography site that will feature the work of JamesC both his commercial work and the behind-the-scenes stills on film and TV shoots. The reasoning for this is to allow an expanded sense of his creative work and offer a different perspective on the work of a makeup artist.

Lost Agency is being formed and set around the needs of the main business and will handle the overall marketing, banking, and other elements of our work as an umbrella creating an in-house and full-spectrum setup that is own, controlled, and managed for the needs of the Lost team.

Over the next few weeks, we will be releasing additional details on what is happening and casting/crew opportunities for smaller festival entry projects.

Short and Micro Films

We have been extremely lucky with our contacts across the board and privy to a variety of amazing short/microfilms that have been either experimental or designed to augment actors’ showreels. Each that we have seen (both the public and password protected) had a common thread: they make you think.

Taking this further we have been discussing with the very talented, Alistair Smith, his own scene work as potentially a festival project. *We were lucky to be given access through a password-protected link, but can honestly say that he has got us thinking about micro/short projects as a tool to promote.

We are supporters of using short and microfilms as promotional tools and understand that the concepts can vary from a 30-second commercial to a 20-minute film, the key to this for us, is the story must work and make the watcher think. You should want to see more or ask questions about the backstory, this for us is successful.

Someone else who appreciates this idea is the team behind Micromania Film Festival, focused specifically on films under 5 minutes, there is a real challenge to the process of filmmaking in general but the potential of a film of 5 minutes or less is to us, something we want to explore in more depth as a combination of marketing tool and experimental process with films that will challenge us a team.

We are going to be reviewing options and looking at scripts that will give us that room to experiment, showcase the talents of both those in front and behind the cameras with the added element of documentary footage, and potentially showreel material for certain members of the team.

Stay tuned for updates.

Talking Film With Louis Findlay

As the indie film scene takes more of a center stage to the world of filmmaking, we talk to Louis Findlay about his project Roadkill and the journey it has been getting there as both a creator and a performer.

Can you tell us a little about yourself, your career?

 I’m 30 years old, my wife and I have just had a baby - our first, and I now have a dad bod!  

I’ve always been excited by cameras, I was always looking in the Argos catalog as a kid and being excited by all the new cameras. I used to love going in Jessops and seeing them on the shelf and always dreamed of having one. 

I got my first camera when I was 14 and used to make all of our Parkour videos which I did till I was 22 working as a professional soon also forerunner. 

When I started acting I had no idea how to get into it and no one would give me a chance, so I started writing and filming my own scenes which soon turned into shorts and then features. 

My first short film called Days To Come was loosely based on my own struggles with anxiety and depression, it won 4 awards in Europe and I won the best actor at the Los Angeles Actor Awards in 2017. 

Since then, I’ve not looked back and continue to make my own work, I love it.

 You have a new project that you are crowdfunding. Can you tell us a little more about it?

RoadKill is based on a short film me and some friends made in 2018. It centers around two brothers who are traveling across the country and during an argument, they crash the car and hit a girl walking along the side of a road and how they cope with doing the right thing.

The feature has come a long way since the short and very much centers around life at home between Ben and his mother Liz who’s alcohol addiction is not only affecting her life but Ben’s life too. He turns to selling drugs on the estate to pay the bills after losing his job and lands himself in a spot of bother. His older brother Josh returns from prison and is determined to turn his life around, connect with his ex and be the family man but he has no idea how hard life has been for Ben. Their mother is taken to hospital and doctors recommend she needs rehab to make a full recovery but they don’t have the money. They agree to do a job for Ben’s dodgy boss and if all goes well they’ll have enough money to cover the costs of treatment. This film focuses on broken Britain and the lengths people will go to in order to keep a roof over their heads and take care of the ones they love. 

 What is your goal as a filmmaker and what would be your dream project?  

 My goal as a filmmaker is just to continue telling stories and never stop. I don’t seek permission from anyone, if I have a story to tell then I’ll tell it. My goal is to focus on hard-hitting dramas and offer an insight into other people’s lives so that we can learn from others. 

I don’t know if I have a dream job, I’m just very happy doing what I’m currently doing. But I guess the dream is just working with like-minded people and having fun along the way. 

 Is there any advice you would offer someone entering into the creative arts and media?

 Do your research. Reach out to others for help start small. Work within your limits and make use of things you already have. 

Have a bit of money behind you, never crowdfund without putting your own money in first. I like to think of crowdfunding as just topping off the glass. I always put as much money as I can into my films because if crowdfunding is unsuccessful, you’re not relying entirely on others to help you tell your story. You’ll have some money in your pocket to make a start at least. 

“ If you have an idea, find a way to get it done no matter what, if someone tells you “no” but you're passionate about telling  it, then tell it!”

To learn more about the project or to support the film see:

Roadkill Movie Fundraiser.

Roadkill Movie Website.

Roadkill Movie Facebook.

Roadkill Movie Instagram.

Roadkill Movie Twitter.

Talking Casting With Ray Whelan Actor and Talent Agent

In the first of a two-part look at the life of actors and talent agents, garnering some advice for aspiring actors and creative talent looking to be signed we talk to the talented Ray Whelan whose work as an actor has led him down the talent agent route with the T-ypo Agency giving him a unique insight into both sides of the business.

Can you tell us a little about your career and how you can be both a talent agent and actor?  

I grew up in Ireland from a very talented musical family, we were all in plays and musicals before I even went to drama school. After I graduated I moved to London. I have been working hard ever since. After moving into filming and creating my own work I also joined my agent Typo Artist Agency which I love. 

What have you learned in your capacity as a talent agent and actor that could benefit other actors? 

Casting directors are busy people, they have so many projects on the go, so when you send in your self-tape, make sure you label your name, project, and agent, you might lose out on the job if you haven’t done this. I also would say when you actually get a self-tape or audition you have already beaten hundreds of thousands of people to get there, you have to send it in or turn it up. I see too many people skip it or miss their deadline. You will miss your opportunity and even if you don’t land the role, casting directors remember people and usually re-use the acting agents again. It’s not just the actor’s reputation on the line it's also the talent agent’s reputation also.

What recommendations would you make to someone looking to get signed to an agency?

Good headshots are a must first. We look to see if they have a spotlight page and showreel, but we do sign people who are not on spotlight, so don’t be scared to not apply. Our new (T-ypo agency) website should be launched this week, we will have an option to upload your headshots and work and we can simply approve or not. Also, so many agent’s books are open, just keep looking and keep persisting, it’s the name of the game. 

Is there a dream role or project you would like to be involved in? 

As an actor any good role in a film or TV show is great. Later this year we are starting casting calls for a feature film called Ladies Day featuring a host of top actors and celebrities and we will be posting castings on spotlight and our social media.

To learn more about Ray Whelan and his work see:

Ray Whelan Spotlight.

Ray Whelan IMDB.

For further information or to talk to the team at The T-ypo Agency see:

The Typo Agency.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

The iKons Fashion Film 2021

In a year that has seen industry slow down and in some cases completely stop, it is gratifying to see the fashion industry and the creative talent behind it have found a way to showcase not only the designers but the creative talent from behind the scenes.

The House of iKons has stood tall in this with a fashion film and series of collaborations, and partnerships that have shown clearly that fashion talent still has a voice and a place in the world with the people speaking softly and letting the video do the real work. A creative tour de force, this latest incarnation to one of the leading off-schedule fashion events worldwide, has allowed everyone from the makeup staff to the designers to showcase their wares and remind us that there is a light at the end of the tunnel.

Featuring leading designers, creatives, and modeling talent The House of iKons is planning for live events later in the year and into 2022 with their ever-popular show is leading the way for fashion elites and giving a voice to professionals from across the globe.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

House of iKons February 2021 A Strategic Win For Fashion

In the current climate of uncertainty, it is truly gratifying to know that fashion is finding a way and carving a new path that will showcase talent, bring the world of iKonic design to not just their established audience but a wider and more diverse range of people thanks to the savvy collaborations of Savita Kaye and the new media partner Rising Fashion, which will see The House of iKons go multiplatform including Amazon and Youtube to name but two of the places you will be able to find the show in its current form as a digital platform for design and innovation.

House of iKons become an official Associate to the International Art Fashion Council and is now on Wiki Video as one of the Top Six Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.

Taking a new and innovative stance on showcasing fashion, the savvy and respected House of iKons team has brought the intimacy of a show and added a more personal element of behind the scenes with the designers that is changing how we view the industry and opening the door to a more inclusive and certainly private aspect that was the preserve of documentary footage and rarely offered this level of access to the world of fashion.

With pre-production already in motion for shows into 2022, there is a definite sense that fashion is here to stay and that iKonic design will always find a way to showcase in a fashion film form that is innovative and has caught the attention and support of Girl Meets Brush, The Fashion Life Tour, Zarya Azadi.

With featured designers including:

1. Sigrun

2. Joan’s Bridal Couture

3. Simi Sandhu

4. Be Unique Be You

5. Model’s Wardrobe

6. N8 by Nathan Vandevelde

7. Yade Couture

8. Korn Taylor

9. G.Seven Feat Yildizstoffe

10. Inci Hakbilen

11. Ethinicroyals

12. Post Code Fashion

13. Eye on Fashion

14. Atelier by Khosh

15. Bahar Yasin Studios

16. Dis is Me Couture

17. a la Mode

18. Love Collection by Emily & Anna

19. Jugger Onate for Jil & Jug Dallas

Scheduled to be released across a wide range of platforms on the 27th of February The House of iKons is The Show of the season and its continued work in the arena of fashion has opened doors to a whole new world of talent.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Motivational Changes

With so many changes happening in the world of cinema, our predictions are starting to look more and more like a reality as people move toward digital platforms and the rise of the Indie film scene as smaller companies step to the plate and create films and TV projects that are specific to the likes of Prime and Amazon in general and of course our own personal favorite HOD TV.

Part of this for us has been about rethinking the websites and the content, we have made some small steps in this and will be taking our creative director’s portfolio site fully offline for a few days to reorganize and rebrand to fit upcoming projects.

While this is happening we did pull out some images that for us are a marker of what we are aiming to showcase and have a very commercial leaning that suits our style and future plans. What we have also been doing is talking to other small companies via Twitter, where we have been making a push toward support for Indie film of all stripes and will be publishing interviews with some fantastic small companies who have been talking about their pre-production work for their projects and how they are working within the guidelines. taking time to talk to distributors about what is out there for us as a team.

Naturally, for us, we are going to be looking at web TV first and foremost and have looked into various festivals and options to promote with our ultimate plan being commercially driven.

Film Festival Tie-ins

In the run-up to the festive season, we were talking to various small film festivals gathering information, and planning for the future. Naturally, this meant opening accounts with sites like Film Freeway and doing some in-depth checks and planning around our goals for the company. What this has led to will be announced soon with full details of how and where we will work. One of the festivals (in Eastern Europe) reached out to us and we are now talking in terms of being a media partner which we do love as a concept. Film and TV, particularly web TV, is something we as a team are keen to push forward with now more than ever.

This does not mean we will be abandoning our editorial work, far from it, we will work with magazines on a continuous basis as part of our marketing strategies but will not be the sole aspect of what we do. In fact, we have found a very interesting film crew based magazine that looks really promising in marketing terms so we will be writing inhouse articles to publish and take ad space later in the year.

Our plans are coming together well and there is some diversification in motion. More announcements and news will be released on the completion of the contracts. We are excited about the prospects of 2021 and look forward to showcasing the hard work that has already been done in the background.