As the creative director and senior makeup artist of the Lost Project and Lost Creatives, I do work in different areas from film and TV through to fashion and editorial. My working kit is something I am constantly working on editing it by adding or changing up the kit but one thing I am really big on is an investment in key components such as makeup brushes. With this in mind when I saw the news that Brushwork Cosmetics was offering customization throughout January, I knew I had to talk about it from a professional stance.
While I appreciate this is a limited offer (for the month of January) it is really savvy for artists in makeup such as bridal and salon, fashion, film, and TV, to take advantage of this deal and here’s my reasoning why:
Customized brushes with your name on the handle are easy to keep track of when you're on a job or with a client.
It adds an extra dimension, think of it, clients will see this and know that you have taken time and care over what you have in your working kit and shows you have invested in your business.
This also allows you to add your brand to the brush and it becomes a subliminal part of your marketing when you post images on social media. People will be aware of your name and associate it with professional brushes.
As someone who is a brush aficionado, I do support and endorse the range and this added dimension of “tagging” is for me a fantastic option that as stated above allows you to keep track of your kit. Brushwork Cosmetics as a whole offers Japanese Heritage brushes and cosmetics that are beyond compare and offer a premium range of well-curated brushes and cosmetics that sit beautifully in a working kit with or without the customization.
To learn more about the range or to purchase see: