Introducing Ben McGarvey AKA Minute Taker

When it comes to the indie music scene, no one stands out quite like Ben McGarvey aka Minute Taker showcasing his talents via social media and selling out venues with his 80s inspired electro pop songs he has become a sensation online and built a community of fellow day dreamers that appreciate his vocal range and style but it is more than just music that caught our attention at The Lost Creatives.

From seeing clips of his music videos on Facebook to downloading tracks via Amazon that resonated with our head of makeup's own style.  What we noticed was the brain behind the branding, Ben was not just a musician but his own manager taking his work and putting it into the universe and giving us a glimpse into his world and inviting us in.

Pushing boundaries with not just the music but his approach to the work and being the sole force behind the work it is more than just about tracks that resonate an era’s style it is a snapshot of a life, a prime example of this being the beautifully shot and sadly real Lead You Home video which aside from being about love is an insight into the man behind the music and how he orchestrates every detail of the work so well and takes what could be a dark and sad moment giving it a joy that is a twist on traditional narratives without being blunt, a very difficult thing to pull off yet Ben (aka Minute Taker) manages with a dignified and stylish story.

With a range of physical CDs and vinyl’s available via his shop, as well as digital music easily accessible, Minute Taker is an artist that should be appreciated on multiple levels: from his vocal style to his business savvy, he is an artist to be watched and appreciated as well as listened to.  

To learn more about Minute Taker or his music see:

Minute Taker Website

Minute Taker Shop

Minute Taker Instagram

Minute Taker Facebook

Minute Taker Youtube

Minute Taker Twitter

Minute Taker TikTok

Minute Taker Spotify

Minute Taker Apple Music

The iKons February 2025 Showcase

Since launching, The House of iKons has been a showcase of design and creative talent that was built on passion and determination. As we see the outcome of the February 22nd show, the first of 2025, they have once again pushed the boundaries of fashion and events to bring talent under one roof from across the globe and prove once again, why they are considered to be part of the top 10 independent shows worldwide.

Taking not only the bold and the beautiful of design, they have become a showcase of the diverse, the innovative and increasing sustainability.

With an ever increasing portfolio of talent, House of iKons is The ticket to have during fashion week and leading the way on how fashion can move with the zeitgeist if not tip the scales.

Representing everything that the front of house should be coupled with a representative talent roster of backstage crew from dressers to makeup artists and press photographers that have become as much a part of the conversation as the designers themselves. Led by Savita Kayes House of iKons is the pinnacle of the fashion entertainment welcoming a range of people from all walks of life and offers an entryway to talent that cannot be underestimated or ignored.

Innovating not just the fashion scene on a visual front, House of iKons is pushing the boundaries of what can be done within the creative arena with designers tackling everything from sustainable fabrics to cultural exposure with a finesse that deserves applause.

To learn more about The House of iKons and be part of the ongoing conversation see:

House of iKons Website.

Instagram: @hoifashionweeklondon

Facebook: HOI Fashion Week London

Cleaning House

The new year has been flying in, with our favourite fashion week event The House of iKons February show now done and the September showcase organization underway, along with a host of new interviews lined up with filmmakers and artists, Lost Creatives has been cleaning house in between to tidy up not just the physical space we use but our online presence.

In terms of our websites we have cleaned up some of the FAQs and changed the layouts to give a more polished look and really focus in on what we want to do in the future, which in turn has opened up conversations with artists and filmmakers across the world who will be part of the ongoing dialogue of the blog.

JamesC, is returning to work as a makeup artist and the new site is ready to go from a design perspective with a very exciting set of projects lined up with Sons of Adonis men’s grooming line that will be a real focus of our future and become integral to the launch of additional elements to the business this year along with artist Stewart Nicol Soutar, whose abstract work will be integrated into editorials and still image work as part of our future designs, an homage to a stellar artist and friend.

What we wanted to do was ensure that all the t’s were crossed and i’s dotted and the work was done with brands and people that fitted with the ethos and plans of the Lost concept.

Conceptually we will release details of our plans and images (editorial and advertorial) that are to be managed by Lost Agency, an arm of the business that is being designed and deployed to support the marketing of the business and offer a higher level of control over how the work is promoted and put the spotlight on the key elements of work chosen.

With so much in the works, we are slow to update the site but that will be changing soon as we launch new sites, projects and additional lines to the Lost Concept. So stay tuned for more news.

The 2025 iKons February Showcase

As we move into 2025 it is time to talk about The House of iKons and their February show: the grand spectacle that has taken the fashion world by storm and created a multifaceted platform for the industry.

With the leadership of Savita Kaye and a stellar team of creatives, House of iKons has become The ticket to have for the fashion week calendar drawing talent from across the globe to this fashion spectacular that has earned a place in the top ten off schedule global fashion events and cemented their place in the calendar as a must see event.

Always innovating and advancing House of iKons is breaking boundaries with their catwalk show streamed live via Wiki Lounge and Lounges TV, bringing the digital realm and fashion together and opening doors to a wide spectrum of people and making fashion accessible and a cultural phenomena that cannot be stopped and as one of the Media Partners we are incredibly proud to be a part of such a huge movement that has changed the fashion landscape.

The event is Sponsored by: Made Up By Samuel & The Fashion Life Tour

Segment ONE 12.00pm

• Grand Opening: MALONGWENA PRIDE BY DME 

• Shaleena Nowbuth represented by The Fashion Life Tour

• Norman M Acuba - represented by Estilo de Amor

• CLC Couture

• Estilo de Amor

• Grand Opening: Ella B Designs

Segment Two Show: 3.00pm

• Grand Opening: Don Cristobal 

• Saima Chaudhury represented by The Fashion Life Tour

• Adrianna Ostrowkska

• The Fashion Life Tour

• Little Camden

• Savvi Kids represented by The Fashion Life Tour

• Grand Finale: Lynette Couture London

Segment Three Show: 6.00pm

• Grand Opening: Recep Demiray

• Jacqueline Duenas by JD Events

• Tiara Donyale represented by The Fashion Life Tour

• Emily Sy 

• Marjorie Renner of Renner Fashion House

• The Fashion Life Tour

• House of Magsarili

• Made in Africa Brand

• Grand Finale: THINK OCEAN

  To learn more about the show or to book tickets see:

  House of iKons Tickets.

  Instagram: @hoifashionweeklondon

  Face Book: HOI Fashion Week London

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

The Importance of Small Theatres

It is that time of year when peoples minds turn to panto, actors across the UK are rehearsing and crews are setting up the props, costumes and sets. Many will see that energy on the larger stages such as the Kings etc, but what about the small venues and local shows?

Small theatres be it a local church hall or a community centre put on shows of varying formats from the classic panto that we all know and love to kitchen sink dramas and musicals which can get overlooked.

These shows can be a huge part of the cultural landscape and offer a training ground for both cast and crew as well as a cost efficient way for people to experience stage shows that would otherwise be off their radar.

With many smaller venues closing or losing their funding it is important to support them by attending the shows and being part of that journey.

Cast and crew use these opportunities to build their cv, learn their craft and skillset and from experience, theatre skills such as time management or just being an extra pair of hands with the show when your starting out can be a Huge plus later in your career giving you a better sense of what the industry offers and allowing you a chance to Earn your craft and network. In broader terms am dram or even a pro show on a small scale can be a testing ground for yourself to see where you want to be in terms of your career path and offers in some cases a community based expansion of your network.

I have long endorses working in theatre in particular to makeup artists even if you are volunteering your time and energy you can learn a lot and it will benefit you in the future, the shows are well done and smaller venues offer different challenges that you will learn to overcome.

Taking the time to learn and be open to the options that are out there including those smaller venues can be a game changer and something I endorse.

iKons September Show

With their landmark September show now over, and the press talking about the stellar line up it is without question a triumph of the creative scene that has opened the doors to countless designers and maintained House of iKons at the top spot (rightly so) of independent fashion weeks worldwide.

Septembers show was a huge showcase with designers from across the world and creatives coming together to combine their talents and through the House of iKons. With its Royal connections and global outreach, this has become the Must-see show of the fashion calendar attracting the best and brightest of the fashion scene:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

• Grand Opening: House of Musa

• YS Clothier - represented by The Fashion Life Tour

• MALONGWENA PRIDE BY DME

• LS Collection

• Steadfast Designs

• Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

• Grand Opening: Jeny Tjahyawati x TORANG

• 2Kat Couture

• Schirin Style’s

• Uzy Fauziah

• CLC Couture

• Bernhardt Collection

• Tiara Donyale Collection represented by The Fashion Life Tour

• PD Designs

• Elon Son represented by The Fashion Life Tour

• Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

• Grand Opening: Arabesque Boudoir

• Evette Monique Couture - represented by The Fashion Life Tour

• Muse & Sensia

• Hafanana - represented by The Fashion Life Tour

• Think Ocean

• Essy Masita

• Sigrun

• TORANG

• Ronica Marie Couture

• Grand Finale: Benu Apparel

Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.

Fragmented: a Short Film

Having already garnered festival laurels and awards, the short film Fragmented by Accion Films is a prime example of the excellence that can be found on the indie scene and shows that working outside the mainstream is a valid and in many cases fruitful avenue.

Built around heartache and building to a heart-warming moment of family unity, the creative team led by Alejandro Forcado has given the world a glimpse into the beauty and humanity of his country, the people and brought a familiar concept into a new realm that with an amazing team of creatives from the actors to the crew, and showcased talents that deservedly are receiving accolades for their work.

To learn more about the Accion Films see:

Accion Films YouTube.

Accion Films Instagram.

Propshak Ayrshire

Located in the heart of Ayrshire, Propshak has become the go-to location for creative talent in props, fx and combined with their community focused training academy that is opening the doors to talent from all walks of life the propshak is the place to be and the place to be seen in the Scottish industry.

Working with some of the best and brightest in the media industry, the teams work can be seen across genres from theatre to film and TV with clients ranging from the BBC and Netflix to stage production, it is no surprise that they are fast becoming a force to be reckoned with in the industry and earning a reputation for their workshops that are giving opportunities to learn and hone artistic skills in the creative fields.

The workshops are designed to be about community accessibility with a fantastic team of staff and volunteers training the next generation prop makers and fx artists in everything from masks to moulds, and so much more.

Propshak offers services to meet the needs of the smallest to the largest productions and pride themselves on the quality of their work and commitment to industry standards.

To learn more about Propshak and their work see:

Propshak Website.

Propshak Instagram.

Propshak Facebook.

Propshak YouTube.