As Summer Ends We Are Starting New Public Projects

As we close out the summer and move into autumn, the change in weather is also a good time for the team to really push through with some new editorials and change up the digital portfolios, look at online training, and add to our marketing strategies with carefully chosen platforms and later this month release the new websites we have been planning in the background.

We are truly honored to have been working with Lord and Berry, who have agreed to support our upcoming work and we will be sharing images and other stories with the team soon. What really pushed this for us was the fact they are a sustainable brand and cruelty-free which for us was an important aspect especially in the current climate, the wood pencils (an absolute must in our view both eye and lip) are worth checking out if you are in the market for high quality, fashion-led cosmetics, **we really do recommend you look at the pressed powders in transparent, peach and banana.

Add in some of the amazing brushes from Mykitco our creative director JamesC, has recently purchased with a view to restyling his working kit to suit the upcoming very public projects we have planned we wanted to share two of the brushes we think people need to consider as an “artist must-have” in your kit:

My Ultra Multi

My Cream Shadow

Something we will be adding very soon for both hygiene reasons and the practicality of it is the My Clear Palette, which is designed to allow you to custom blend color, foundation check, and is a convenient size to add to a working kit (with a spatula for decanting).

We have been watching the magazine world really closely and thankfully the ones we are looking to shoot content for have open submissions at the moment and we will be able to gain some covers and tears in a relatively short amount of time that we will be using for marketing, supported by our media partner Nepal Film Production, who have come up with a fantastic offer for filmmakers that have projects that are ready to be sold (contact us for further details).

The last few months have felt really strange as we have been unable to release some of the work due to client terms and contracts, so now that we have more support and a little flexibility to what we do and how we release it, we are going to spend time focusing heavily on what will be the beginning of a much more focused and driven period in terms of video and still output.

***We are looking at online courses for production and expanding on the creative direction side for our team to ensure that they are up to date on technique, we have already started this with added health and safety training.

For The Lost Creatives, the days have been busy and we are excited about what the future holds as a team we have and will continue to work with a commercial eye to the creative world.

The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Lord and Berry Touch Up Blotting Powder

When it comes to makeup for fashion Lord and Berry has set a benchmark that is hard to beat, the range is a staple of various fashion weeks and additions like the Lord and Berry Touch Up Blotting Powder add not only to a professional backstage kit for LFW but to that of the working artist such as our creative director JamesC whose eye for commercial detail is drawn to the brand for its credentials, quality, and an array of savvy products designed for fashion and available to the world.

From a purely practical stance, JamesC prefers pressed powders for their convenience: you can slip them easily into a working kit box/bag, they take up less space, and in the form of the Lord and Berry touch up powders they offer a simplistic solution to minimizing your kit without losing quality. The 3 shades are ideal for a working artist kit and offer a multifaceted and cross-gender solution to finishing a look for print or video.

• TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.

• BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles, and set makeup – and the best part is that it works on any skin tone.

• JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

On a purely practical stance, these 3 powders have been tested at various fashion weeks making them perfect for a downsized kit and suitable for a working professional who needs quick solutions to on shoot problems. *Well worth noting that a pro discount is available making this an even more appealing brand for the professional arena including those in bridal, film, TV, and fashion (from live events to print).

To learn more about the range see:

Lord and Berry Website.

Lord and Berry Instagram.

Lord and Berry Facebook.

Lord and Berry Twitter.

Upcoming Changes to The Lost Plan

With the new rules and mandates in place for England coming soon and those in Scotland already started, we are disappointed that it has meant we are going to have to make massive changes to the way we work now and how we will continue forward. In the coming weeks, we will be updating the websites and blogs to reflect changes to the business and our goals.

The Lost Stories will continue as it stands with the support of our various PR contacts and the JamesC website along with the Lost Creatives will be looking at how we can work within the rules and regulations outlined and taking the time over the next 14 days to talk with our remote teams in Nepal and India to discuss options. Our ultimate goals will not change and we will continue to work diligently and professionally in the capacity of media with new websites and extension to our business being set up including the registration of our production company that will be solely aimed at the Horror and Thriller market along with the fantastic team at HOD TV.

By 2021 we will be a completely different company within the media realms and pushing toward what is an old school method of working which we will reveal soon. While we put these changes in place we do have projects that we will be working on alongside our normal business and look forward to what the future has to offer.

It is time to start with a new way of looking at the business we are in and thinking differently to move into the future. Additional training is being looked at alongside the certification our creative director has taken for safe sets and makeup safety with Dermalogica., we are looking at production training short courses for the longterm benefit of the team.

Fondation Valmont supports Publicolor with a new artistic initiative

Faithful to their core of giving back, Fondation Valmont is proud to continue their partnership with Publicolor, a New York-based nonprofit youth development organisation that engages at-risk students through design-based programs to help empower them to plan and prepare for success in school, college, work and life. To support this organisation, Didier Guillon, Owner and Creative Director of Valmont, created 14 pieces of original artwork during the quarantine lock down that will be offered for sale with 100% of the proceeds directly benefiting Publicolor.

Didier's inspiration for these new creations stemmed from his 'The Elegant Symmetry of the Gorilla' exhibition that travelled around the world to Munich and Berlin in 2019 after debuting in New York City in 2018. During a visit to the Berlin Zoo, Didier fell under the charm of Ivo, the famous gorilla and zoo mascot, and designed a series of artistic tributes to portray the quest of a gorilla in pursuit of happiness.

To embark on a new chapter of Ivo, Didier explored new materials and elevated daily objects to create a series of new compositions. As a result, new gorillas were created on dollar bills, newspaper articles and other sustainable materials.

To purchase artwork or donate directly to Publicolor, please email info@fondationvalmont.com.

Fondation Valmont extends its charitable operation until the end of the year.

About Valmont Art / Fondation Valmont:

Art is a fundamental pillar of the Valmont Group and plays a role in every initiative of the luxury Swiss beauty brand, promoting their motto ‘When Art Meets Beauty.’ An artist and collector himself, Valmont’s Owner and Creative Director, Didier Guillon founded Fondation Valmont to support artists globally by presenting international art exhibitions. The Valmont Group recently purchased Palazzo Bonvicini, a historic palace in Venice, Italy that is the new home to Fondation Valmont and hosts art exhibitions on a rolling basis. Through Fondation Valmont, Didier has curated art exhibitions all over the world, including multiple shows in Venice for the Biennale, Switzerland, Greece and New York City.

About Publicolor: 

Founded in 1996, Publicolor's mission is to improve educational equity by promoting an imaginative use of color and design in schools. Creating 'stay-in-school' youth development programs, Publicolor helps to mentor and guide students on how to achieve success in school, college, career and personal life. To date, Publicolor has helped to transform 270 under performing public schools in New York City, impacting over 900,000 students and teachers, and 241 community facilities.

Depixym paints in the new media sphere

As we move into a whole new world for makeup artists, influencers, and creatives in general, many people are having to rethink how they work within the beauty industry.  Starting out of the blocks and ahead of the game in terms of packaging and are starting to think long term with their clients to ensure that they are working safely.  Developed as a brand for experimentation and fun that translated across genres from theatrical makeup to film and television. 

Depixym is going to be a game-changer as the rules and potential guidance long term for how makeup staff can work on set, the products we use creatively will need to change to meet a whole host of new needs and dynamics.  The advantages of having a product that is: 

• Longwear 

• Non-transfer 

• Vegan

• Cruelty-free

• Matte, 

• Blendable

• Mixable 

• Waterproof

Those working in fashion and editorial or even the film/TV industry will be able to minimize their kit and get creative without losing the edgy, beauty styles that are often needed or even put together a simple clean makeup look for a more commercial shoot, and with the Depixym emulsions being long wear, it is possible to minimize touch-ups on set as the product itself is designed to be long wear which in the future will be a major consideration when choosing products.  *0194 black emulsion is a multi-tasker (like all the colors) which for liner and mascara should be seen as a potential staple for all artists who need to be able to maximize their output with minimal items for speed.  

Creativity is at the heart of the brand and it is easy to see that but from a pro stance, Depixym has the hallmarks of a kit staple that in the coming months is going to be a game-changer and powerhouse in the cosmetics field as we have to work smarter.   *They also stock brush and sponge soap to ensure you can keep your kit clean which is an important aspect of working today.

To learn more about the brand or to purchase see:

Depixym Emulsions Website.

Depixym Emusions Instagram.

Depixym Emulsions Facebook.

Editorial Makeup Submission Featuring World Fashion Media News

Frustration is really kicking in for a lot of the creative talent out there (understandably) and it is gratifying to know that there is a light at the end of the tunnel for those who are returning to salons and for the photographic community this also means we can push forward with plans and marketing strategies with fresh, exclusive content for the digital market. The online magazine and long-standing supporter of the Lost Concept, World Fashion Media News has been hard at work creating new avenues for creative talents and revamping the website to better showcase artistic work from catwalks to individuals. Submitting your work has become a much easier prospect in the last few years and we (like many others) are getting our work collated ready to submit, promote and showcase our inhouse creative talents such as creative director JamesC.

While we are going down the exclusive route there are options to have editorials, covers, and tears with magazine logos that can be used to create not only a stellar portfolio of work at a low cost but a chance to experiment with new ideas and stretch your artistic muscles.

Our primary focus is going to be about exclusive content and will be shown across websites and as you can imagine with our ties to the HOD TV team, Horror concepts will be played alongside some other fashion portraits and of course we will be doing a full series of images and conceptual work with exclusive to our websites in amongst this.

In our capacity as a creative team and with the support of our partners in Nepal Film Production, we are structuring this to be a wider campaign based concept with a series of long and short term goals to be met over the next 12 months.

*To learn more about submitting to World Fashion Media News Click here.

Gama Professional Tools

From their heart in Italy, the Gama Pro Tools range has become a global phenomenon capturing first the European market then branching out into rest of the Globe and are amongst the elite brands used in salons taking the style and technical savvy of the Italians and putting it in the hands of artisan hairdressers and barbers.

“It all started in 1969 when the creative wizardry of a number of beauty salons inspired us to seek a new way of interpreting hair care.

The result was the first-ever professional straighteners, produced in large quantities by GAMA, and capturing the attention and interest of professional hairstylists around the globe.
In other words, GAMA haircare and styling products became the tool of choice and secret weapon both backstage at fashion events and in hair salons.”

Standing tall in the range is the new IQ Perfetto Hairdryer, a state of the art and aesthetically beautiful piece of hairdressing kit that is making waves across the pro hairdressing arena.

Moving into a whole new wave of business and with changes to how we work the tools we pick to do our work will be a much bigger part of the conversation and Gama Professional is an elite brand that understands the changing styles and needs of the salon, barber and home use with products tailored to meet this.

To learn more about the brand or to purchase see:

Gama Professional website.

Gama Professional Instagram.

Gama Professional Facebook.

Gama IQ Perfetto Instagram.

Project Planning With Nepal Productions

We really do owe a debt of gratitude to our team in Nepal especially Digbijaya Bharati from the Nepal Film Production team, who has been patient during the lockdown and happy to continue working via Whatsapp so we can as a team which gets our work moving forward, not just with media but other elements and promotional avenues we are exploring. As our regular readers will be aware our plans are geared toward Intenet TV, in particular, the horror and Thriller genres with a sideline in the editorial market to boost marketing via social accounts and strategic placement of ads.

For us, it has become planning and strategy that allows us to focus our energies in new areas of business and develop further as a business although at heart we still love makeup work and our creative director JamesC is part and parcel of the ongoing plans, we are all on board with changes being made to the business and have some smaller elements such as the facecharts being brought back in (the JamesC facechart will be available again via his site soon).

We already have several scripts in play for development in the realm of TV and will be working on a range of new images and behind the scenes work while the weather is good and allows us flexibility, the new guidelines for production work will be a big part of how we move forward ensuring everyone involved is safe and the work is handled carefully.

As our previous blog has stated we are going to also look at skills development for our in-house team to allow us to multitask and keep the crew requirements to a minimum and safe.

*Change in how the media and fashion industry will be massive and we are doing all we can to ensure that our staff is safe, the team (both the UK and South Asian) are up to date on the latest changes.

Taking Online Courses

Continuing education has become a much easier prospect in the last few months with courses available in a wide array of subjects including suitable training for those in the media industry that professionally add dimension to your work and are well worth taking the time to do (roughly one hour for health and safety training). We are really pleased to say that our creative director and head of makeup JamesC, has completed and passed the Safe Sets COVID 19 Level A certification on behalf of The Lost Agency to ensure that our team is leading the way forward and ensuring that all of our staff are safe at work.

We would really like to thank the team at The Makeup Armoury whose blog details options of different training including Barbacide certificates for salon and freelance workers.

At this time we are advising our partners to share and take the course themselves for future work and we will be taking additional online training in other areas of both the fashion and media business to expand on our creative work and give our team an extra edge as we move forward in 2020 into 2021 allowing us to be more cohesive and offer a better service to our clients.

Our plan is to take on photography and creative direction courses to augment our work in editorial and later add to this with courses in direction for film and TV.

Pushing forward we do recommend and will be asking for the Safe Sets COVID 19 Level A certificate as part of working with our team *as will many companies so it is worth doing to ensure that you are up to date with your health and safety training.