Phone Calls, Planning and Pushing Boundaries

In the last few months, we have been working on something a little different that will change how we approach business longterm. While the goals are still the same it is the actions that will be redefined with a new corporate name and the closure of our books, we will not be taking in new staff long term but focusing on short term contracts and freelancers to create opportunities that will be agency (management based) giving us a more structured sense of control on the artistic and fiscal aspects of the work we undertake.

The overall feel of the Lost Concept is what we are planning to focus on and our South Asian contacts including Nepal film Production and a select number of artists in the acting field to create a stable of talent that will be at the heart of the business. HOD TV will be a major part of our future plans along with actor and model Raj Srivastava who has been a big supporter of the work.

Structuring a full-scale marketing plan built around different media elements such as editorial, short film, and TV with some cover images being created just for this project to showcase what we are and what we do.

New sites and business development projects/strategies that we will be announced soon are going to be leading the charge on how The Lost Concept is showcased and offering a different slant on how the creative art world works. While there is more to be done, we are really happy with the progress we have made and the support we have received so far to the prospect of our goals and proposals.

It is worth note that much of the work (and support) has been dependent on scheduling phonecalls via Whatsapp and Facebook messenger due to time differences etc.

Marketing using Magazines and Behind the Scenes

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.

Creating an iKonic Show

When talking about fashion week or even the off-schedule events, there is one show that stands out above and beyond the rest: House of iKons. a stellar showcase weekend of fashion that is fast becoming a household name globally for their savvy marketing, press coverage and the divine array of designers whos work grace the catwalk.

From humble roots to a leading light in fashion in a few short years, it goes without saying that the talent-driven event holds a place creative director JamesC’s heart as he was there for the very first show working backstage as a makeup artist.

Through the years House of iKons has built a solid reputation for the shows and taken risks in film and music supporting various projects both inhouse and on a global scale with CEO and founder Savita Kaye taking on the line producer role for projects more than once in her career.

Giving a platform to the creative and working that tricky middle ground of commercial, it is within our sites to return to the fold and possibly pitch for members of our own team to work (alongside a sponsor) at the show which at this time has an extensive waitlist for not only the designer slots but the backstage area and we will be discussing the options with the CEO later in the year, although we most likely will be sponsors and front of house as a blog team.

With so much on the table with the lost creatives and our sister site Lost Project, we love the potential to showcase and it is little to no wonder that the House of iKons is top of the list for fashion bloggers and magazines with an ever-increasing TV channels like BBC worldwide, etc, vying for a slot at the prestigious show and a waiting list for the press pit.

To learn more about the iKons show or to purchase tickets see:

House of iKons February Ticket link.

House of iKons Website.

House of iKons Twitter.

House of iKons Facebook.

House of iKons Instagram.

George Westmore Establishing an Industry the Legacy of Makeup Artistry

George Westmore an on Set Moment

In the early days of cinema, it was common for actors to do their own makeup and wigs, a craft that found its roots in theatre and vaudeville and carried over to the beginnings of the film industry and changed dramatically thanks to the savvy and artistic vision of George Westmore.

George Westmore, whose vision brought him from the Isle of Wight in the UK where he had established himself as a hairdresser and wigmaker, going onto become a leading light in the film industry working his way from Canada to the USA as a wigmaker with his family and taking risks along the way that led to a career and legacy that is still talked about today. 

With an inauspicious entry into cinema: offering his services for hair and makeup to the Selig Polyscope Company at a starting rate of $25 per week to later and by chance, it was Perc Westmore (son) offering support to Adolphe Menjou who had accidentally shaved off part of his mustache, which so impressed the legendary Douglas Fairbanks (senior) that the Westmore’s were hired to create all the wigs and take care of the hairdressing needs thanks to the professionalism of Perc Westmore and his father George Westmore (father of the clan and founder of the makeup artist industry we all know). 

With a client list that reads like the who's who of cinema throughout the years, from the Talmage family, Theda Barr, Douglas Fairbanks to name but a few, it is no surprise that the ethics and work started in early cinema with the Westmore clan have carried on throughout the cinema age into TV and beyond keeping alive a family legacy of excellence and defining a now multi-million-dollar industry.

To learn more about the Westmore family and its legacy see:

The Westmore’s of Hollywood Website

*With Special thanks to the Westmore family for supporting this blog series.

Nepal Film Production and HOD TV

In what will be a game-changer for the team at Nepal film production, we are very happy to announce our exclusive partnership with HOD TV, a digital distributor of horror and thriller films.  This deal will open doors to new potential commercial avenues for the industry in Nepal and wider, giving not only our own in-country talent a platform for their films but also offers an extra incentive to shoot in our beautiful country.

As a partner we have access to the parameters for projects in the thriller and horror genres to potentially be sold to a global audience, a major advantage for filmmakers across South Asia and worldwide making Nepal the new home of horror. 

For filmmakers, this means they can find a one-stop-shop for all their needs with our access to the best production staff and equipment with the added draw of a platform to sell your horror/thriller film.  Nepal is one of the most beautiful countries in the world with talent coming from every corner of the globe to work here on documentary films, commercials and more, so for us to be able to offer this additional aspect of support to filmmakers and take the stress out of making a horror/thriller and giving you more room to work on the story and visuals.

To learn more about HOD TV and the requirements for distribution email a member of our team. 

The Westmores of Hollywood

For anyone in the makeup industry, there is a nod of reverence due to the Westmore family that needs to be done as we move into a new decade: acknowledging those whose innovations and skills have helped to drive our industry forward, defining and shaping how we view the beauty side of makeup as well as creating iconic characters and showing the potential of makeup in a cinematic realm, the Westmore family is amongst those founding clans that have changed the way we look at makeup and created an art form second to none with a flourish that has spanned over a century in film and TV.

Icons of cinema and TV makeup, they are often overlooked in the public domain but remain firmly (and rightly), a part of cinema history with a continuing stance of professional standards that echoes across the world.  Hollywood royalty is a term that is often thrown around without knowledge and rarely looks at the talent behind the cameras who helped create the iconic images and star looks that are still held up today as a classics of both stills and moving images.

Credited as the founders of the makeup artist role in cinema, the Westmore family are seen across the board as being innovators at the start of an industry giving it an edge and sense of style to a world that is unrivaled to this day.  With reams of coverage over the years, the family historian, Christiana Benson a makeup artist and beauty marketing guru of repute in her own right, is taking the lengthy and storied history of her family and making them available to everyone as a part of cinema history. 

From its early days with George Westmore and his sons to its current family artists, the Westmore clan is amongst the elite of the elite in cinematic history and worthy of note to anyone in or entering the field of makeup artistry.  

To learn more about the Westmore family and their brands see:

The Westmore’s of Hollywood Site.

The Westmore Beauty Makeup line.

The Westmore FX line.

The Lost Creatives in 2020

In a short space of time, The Lost Creatives has become a major part f the Lost Narrative and we are really proud of what we have achieved to date. In 2020 we are looking forward to what will be a clean slate opportunity and taking the more strides toward achieving our creative goals.

We will be working on new and exciting projects with our affiliates and partners across the globe and making a concentrated effort to increase our marketing, expand on the narrative of professionals in the media sector. Our creative director is reopening his website as a portfolio only site and will continue in his capacity as the resident beauty blogger for The Lost Project and as our primary blogger as well as.

Expansion of the Lost Narrative is being worked on and we will be looking at bringing online (over the course of the year) an additional site that will become our home for film and TV, management services are also being addressed for the new year which will allow us a higher degree of control over how and where we are pushed as a brand.

Part of the expansion will include an increased and focused drive to work closely with our partners Nepal film production and of course HOD TV.

Both of whom we are really proud to be associated with on the film and TV side of our business. It is also worthy of note that World Fashion Media News will see more of our work in print and have exclusive access to the creative team for profiles etc.

In the coming year, The Lost Creatives will be pushed heavily and we will continue to work The Lost Narrative to showcase not just our creative team but the creativity and ingenuity of the media sector as a commercial entity.

Research and Planning

research and planning

We are just days away from the New Year (2020 is going to be huge) and our work has already started with blogs being prewritten and scheduled, stay tuned for a huge announcement, and we are now working on the next phase of our plans with a meeting lined up with one of our favorite indie film directors; Jim Manclark to discuss project development in TV and of course some new editorial behind the scenes and of course portfolio pieces for our creative directors new portfolio site.

Something we are really keen to get done is some projects designed specifically for the festival circuit and editorial submission as promotional material to help push the lost concept and of course, to promote our team as a whole.

Part of this will be a selection of small meetings and then a full-scale push through January to do the work. We are being selective about the work we do with planning and research being put in motion now. We are starting to add to the makeup artist library we have with new FX and character makeup books being added and a definite must-have that will be coming soon to our collection will be the book on out of the box FX.

From a purely creative stance, our plans are more commercial than artistic which ultimately what the business is all about.

Adding to the overall theme of change will be the addition of news sites and management services for the Lost concept already in the works allowing us to have a wider and more comprehensive business model and umbrella formation around the Lost Concept.

Over the next year, our goals are to create, commercialize and push a narrative of the media as a commercial art form.

Flexible Planning Strategies

We are as a team pushing forward with the creative plans to update all our websites and with the upcoming relaunch of the JamesC site, it is going to be interesting to move into 2020. With so many new and exciting options being brought into play, not just with our UK clients but our partners and affiliates in South Asia (particularly Kathmandu and Mumbai).

It is our intention to start working on new, flexible strategies for the new year, something we have always maintained from the beginning has been we need to be flexible and open to new options and look at the possibilities, hence the revamping and reopening of our creative directors artist site and plans to bring in a set of new projects that will be used as showcase work for the team.

At the moment we have a digital marketing specialist looking at our sites and will be working on a strategic marketing campaign that will push the Lost Concept harder than our current organically built following.

Our lightbulb moment and planning come in place thanks to our friends and supporters including the fantastic owner of World Fashion media news and of course the author and scriptwriter Susan Ronnie Marshall, who have both been instrumental in the promotion of our latest articles.

Naturally, we will be working to set briefs for our initial commercial projects in line with the partnership with HOD TV (submission details and parameters on request).

We intend to continue down the path we are on and look forward to all this brings.

Refreshing The Lost Concept

In the last month, we have been working really hard on the creative and more solid business elements of our work and we are really grateful to our partners for not only being in regular contact but helping with giving us a new direction and helping to define boundaries.

Over the next few weeks, we will be working with our creative director JamesC on what will be his relaunch, a new portfolio website and shop with My Beauty Brand is being constructed to showcase his work and separate him from the more lifestyle and art-based work of the Lost Project.

With all the new doors being opened up to us with our new collaborative relationships and partnerships in place with companies such as Nepal Film Production and HOD TV, whos horror and thriller distribution service we will be making good use of, we are really gearing up for the new year as the starting point of a whole new and fresh business year.

Lost Project will continue as an art, beauty and lifestyle blog with a new element of travel (which we are really happy to take on) with efforts made toward creating new work for that site around its current themes.

Lost creatives as a site is going to expand and we will have a new banner for production coming soon, with ties to our current team members here in Scotland and some more options coming to the fore with our partners overseas.

Overall, we are happy with our new direction and will continue to push boundaries with our team and media partners.