When I was asked about the motivation behind The Lost Creatives, my answer was simple. All we have is now. Over the last few years, we have seen a dramatic change in the industry both from an observational standpoint and as a hands-on member of crews for film projects.
Not all have been good experiences and made me realize that the only way that would change is if I did something to rectify it and move forward.
Professionally I see my work and that of the Lost Creatives taking a more film and TV-based route geared toward something solid that can be sold, creating projects from a commercial stance may seem against the grain for some but that does not stop the artistic process contrary to the myth you can be artistic and commercial.
It is not easy to build something solid and takes time, earning credentials and getting started is a scary process but for me, that is half the fun.
Taking the stance that “all we have is now,” I plan to keep moving forward and taking creative and personal risks in business whilst supporting the arts. Each step we make will be a triumph and give more fuel to the business.
*We will give consideration to taking a team to an off-schedule London show during fashion week if we can work the marketing to suit.
Progressing forward we are now looking at additional script ideas for festival projects and editorial concepts that we will use as promotional material over the coming months and then in the new year (watch out for this one) our big marketing push. Creating a new narrative is what we are about.
The expansion will be over time and give us a more solid base to work from with a range of placements coming up which will be designed to give professional experience in the media and fashion arena.