My Beauty Brand as a Professional Tool

From a professional makeup artist stance (or that of a beauty blogger) the newly launched range of My Beauty Brand has all the hallmarks of a game-changer for the savvy artist. Looking at key areas of the makeup range and potential avenues we wanted to break this down and show different artist positions and how this can be a beneficial range as a sales tool or for the sheer simplicity of access.

1: Salon freelancers/wedding artists: sales can often top up the wages of an artist and having a brand in-store can be expensive to arrange. My Beauty Brand offers up a simplified solution. Having the range in your kit (an investment with a potential return is always good), you can add the link to your own store to your cards allowing clients to choose from your curated favorites or buy from the collections giving you a commission on sales.

2: Fashion/event makeup: our creative director has worked on numerous shows as an artist and a supervisor, so understands that models do ask for information on the makeup used so they can buy it for themselves. What better option is there on two levels than My Beauty Brand, you can control the look and offer a one-stop-shop for a look, earn commissions on sales and ensure that everyone is on the same page for cosmetics with the back up of ease of marketing as stated above, your shop link on a card or linked to your site allows you to promote your own favorites and streamline the process as supervisor.

3: Film and TV makeup: in much the same manner outlined in the previous two, you can work theMy Beauty Brand range into your kit and know that you will be able to recoup some of your outlay (if you shop from your own store) and that the makeup is suited to your needs from the creative to the commercial. With the added bonus of knowing that actors who want to have a piece of the range can buy direct through your store via a business card or link on your site/social media page or account.

4: Beauty blogger/social media influencer: in much the same vein as other commission-based lines, My Beauty Brand is designed for social marketers and gives you not only a professional grade range that can be integrated into your work but a retail store that does not require you to carry stock or handle shipping etc.

It should be noted that this is currently available in the UK only for shipping and each link in this blog is tied to our creative director and head of makeup JamesC who offers his own professional endorsement of the range and is not affiliated directly with the company at this time he is a supporter and has a storefront of his own.

To learn more about the range or shop from the JamesC favorites click here.

Putting A Value On Assisting And Earning Your Craft

Being an assistant can be a big game-changer for your career and allow you to learn new skills, meet new people in the business and if you're smart about it you will gain more work and credits.

“Being an Assistant is not a negative thing.”

many people think that once they have a certificate they can walk onto a photoshoot, a film set or into the backstage area of a fashion event and immediately become the supervisor. Sadly that isn’t the case. Like any job you need to learn the ropes and there are multiple ways to do this but the best and most sensible is observing and assisting, you get all the advantages of being involved without the responsibility of being in charge.

Something I hear all the time is people feeling disappointed that the job (makeup artist, creative director, camera tech etc) is not what they expected or as glamorous as they thought, the reality of early mornings, late nights and dull corporate gigs can be mundane but pay well. Its, not all glitz and glamour, its called business for a reason, bear that in mind when you start touting for work.

The right people to deal with have done their time as a trainee (myself included) and know that what you learn in college is important but there is more to the job than what you learn in a class so you have to come in with an open mind, and be a team player.

It is not a denigration of your work that you are an assistant it can be a really smart move, especially when dealing in the film and TV realm.

If you are working, being paid and doing the job you are passionate about that is the important part. use it as a chance to learn a new skill or add to your CV. It’s better to get a credit as an assistant on a shoot be it film, TV, editorial or event than not get any credit at all. It shows you are proactive in your work and can be a part of a team.

No matter your age or status being an assistant can open new doors, create opportunities and if you're smart, look at the situation and put a value on what you are being offered and use it as a chance to advance your own work.