The Office of Lost Creatives

We have been really working hard over the last few months designing, meeting with stylists and wardrobe staff and negotiating contacts that will come into full effect in the new year. Much of the work has been done in our home office with emails, WhatsApp messages and our social accounts being heavily used for international calls and messaging.

There are some really big announcements to come as our continuing work Nepal Film Production and they're associated businesses along with plans to shoot a TV series here in Scotland mid-2020.

Portfolio wise, the JamesC mua site will be reopened for the new year and we are working with James on updates and script choices for festival entries (micromania film festival we are coming). Naturally, we will be looking at the Himalayan film festival as well.

Something we are focused on getting done is more of the out of the box fx work to update our books and give some depth to the upcoming shoots we have planned and of course there is our beauty work which will be tied to creative director JamesC webstore with My Beauty Brand.

We are really excited about the prospects for 2020 and so grateful to all our supporters.

My Beauty Brand as a Professional Tool

From a professional makeup artist stance (or that of a beauty blogger) the newly launched range of My Beauty Brand has all the hallmarks of a game-changer for the savvy artist. Looking at key areas of the makeup range and potential avenues we wanted to break this down and show different artist positions and how this can be a beneficial range as a sales tool or for the sheer simplicity of access.

1: Salon freelancers/wedding artists: sales can often top up the wages of an artist and having a brand in-store can be expensive to arrange. My Beauty Brand offers up a simplified solution. Having the range in your kit (an investment with a potential return is always good), you can add the link to your own store to your cards allowing clients to choose from your curated favorites or buy from the collections giving you a commission on sales.

2: Fashion/event makeup: our creative director has worked on numerous shows as an artist and a supervisor, so understands that models do ask for information on the makeup used so they can buy it for themselves. What better option is there on two levels than My Beauty Brand, you can control the look and offer a one-stop-shop for a look, earn commissions on sales and ensure that everyone is on the same page for cosmetics with the back up of ease of marketing as stated above, your shop link on a card or linked to your site allows you to promote your own favorites and streamline the process as supervisor.

3: Film and TV makeup: in much the same manner outlined in the previous two, you can work theMy Beauty Brand range into your kit and know that you will be able to recoup some of your outlay (if you shop from your own store) and that the makeup is suited to your needs from the creative to the commercial. With the added bonus of knowing that actors who want to have a piece of the range can buy direct through your store via a business card or link on your site/social media page or account.

4: Beauty blogger/social media influencer: in much the same vein as other commission-based lines, My Beauty Brand is designed for social marketers and gives you not only a professional grade range that can be integrated into your work but a retail store that does not require you to carry stock or handle shipping etc.

It should be noted that this is currently available in the UK only for shipping and each link in this blog is tied to our creative director and head of makeup JamesC who offers his own professional endorsement of the range and is not affiliated directly with the company at this time he is a supporter and has a storefront of his own.

To learn more about the range or shop from the JamesC favorites click here.

Refreshing The Lost Concept

In the last month, we have been working really hard on the creative and more solid business elements of our work and we are really grateful to our partners for not only being in regular contact but helping with giving us a new direction and helping to define boundaries.

Over the next few weeks, we will be working with our creative director JamesC on what will be his relaunch, a new portfolio website and shop with My Beauty Brand is being constructed to showcase his work and separate him from the more lifestyle and art-based work of the Lost Project.

With all the new doors being opened up to us with our new collaborative relationships and partnerships in place with companies such as Nepal Film Production and HOD TV, whos horror and thriller distribution service we will be making good use of, we are really gearing up for the new year as the starting point of a whole new and fresh business year.

Lost Project will continue as an art, beauty and lifestyle blog with a new element of travel (which we are really happy to take on) with efforts made toward creating new work for that site around its current themes.

Lost creatives as a site is going to expand and we will have a new banner for production coming soon, with ties to our current team members here in Scotland and some more options coming to the fore with our partners overseas.

Overall, we are happy with our new direction and will continue to push boundaries with our team and media partners.

Nepal Film Production Partnership

Nepal Film Production

Our creative director and founder JamesC has done his time across the globe working in Europe, across the UK and of course a 2-year stint in India, so it was a natural progression to deal with Nepal and this new partnership with Nepal Film Production is an absolute joy to announce.

One of the most unique and beautiful countries in the world, Nepal is the jewel in the crown of South Asia and is considered a hub for creativity, tourism, and spirituality that has no parallel anywhere in the world.

We are familiar with the managing director Digbijaya Bharati who’s connections and business skills are widely known and respected throughout Kathmandu (Nepal). His attention to detail, malicious business sense and ability to spot trends have put him in a unique position of authority in the media industry.

With Lost Creatives and Lost Project (by extension makeup artist and creative director JamesC) all joining forces making us the UK partner to the Nepal Film Production team with more options being discussed and contracts being drawn up it is the start of our existing business relationship that will see us make changes alongside Digbijaya Bharati and his team across 2020 and beyond affecting not just how the Lost concept moves but the Nepal film production team works as well.

Having built a solid reputation for their professionalism in media including previous work as location fixers and production managers for companies working documentary, drama and a huge array of film and TV projects from across the world including the USA and mainland Europe.

More announcements on this partnership will be coming soon. If you want to learn more about the potential of Nepal for film and TV production see:

Nepal Film Production Website.

Searching For a Studio

We are currently on the lookout for a natural light studio to book so we can do what will be a 2-day shoot focusing on the areas of work we will be focused on in the long term.

• Portrait and beauty.

• Character and out of the box FX for film and TV.

Our goals are simple, we want to create inhouse, a series of still images that will be portfolio based for the models and ourselves to showcase not just the skill set of the team but the potential of what we are doing.

With a series of long term plans and targets for 2020, it is really interesting to get to be able to see our hard work behind the scenes coming together, we are constantly dealing with brands and opening up new avenues that will include product placement and video of the work in action. Which we might send-off to one of the many fashion film festivals if we can find something suited to our work.

In fact, part of the plan for the studio shoot is to be behind the scenes videos that will be a showcase of the work as it’s done with our Lost Boys and Lost Girls them from The Lost Project being carried over into the work we are doing.

Naturally, we will do some outdoor shoots in and around the Lost Concept in industrial and bleak landscapes, adding a touch of dystopian drama to our work.

While we are really aiming to be making waves in 2020, we are laying the groundwork now to help with the marketing push we have planned that will integrate all of our social accounts and give a deeper insight into the creative process.

A meeting With Style

We are pushing forward with plans and setting things in motion that will become clear in the next few months for the creative side of our business. In what was part catch up and part brainstorming session, I met with two of my favorite wardrobe people: Shona Boudica Blair and Amber Richards, to talk clothes for some of our marketing shoots.

With two distinct areas of expertise I wanted to pick their brains on, Shona who is known for her reenactment and historical costuming and Amber (currently studying fashion manufacture and retail) who came to the table with the more current and fashion-led options, it was a fun little catch up that led to me leaving with a beautiful 3 piece suit that will be split up to create two different and distinct looks thanks to the input of the girls during our little meeting.

Aside from being a fun time to catch up and discuss our individual progress, it also allowed me to run ideas past them concerning future plans such as collections and our TV plans for 2020.

The Lost Creatives is pushing forward into new areas of business and with the support of the various talented people in our address book, such as our fantastic wardrobe mistresses Shona and Amber, we are able to pull resources and access different areas of expertise that will benefit the projects either by consultation in our meetings with style or through direct action on film/TV/print projects.

In what we are pushing to become a regular thing, we will be calling these get-togethers “a meeting with style.”

The Lost Creatives continue to be a priority for The Lost Team and we are really excited about the future.

Laying The Groundwork of The Lost Creatives

The Lost creatives site is being built around the idea of the cast and crew of future projects, we are talking to potential festivals to tie up with on the cross-promotional front and looking at what will be a series of films built around this from a few minutes to an 8 part TV series and of course ultimately, a feature film.

With the Lost Project, we have been doing a lot of groundwork and have successfully created a respected beauty blog with PR agencies and brands across the globe come to us for support and product placement, etc. Which we will continue to do.

For the remainder of 2019, we will be focused on smaller photographic shoots, looking at creating a series of editorials and character-based projects from a single image to a series for print and online magazines to help with pushing the Lost Creative narrative. This may include some behind the shoot films and creation of fashion films with either a youtube or Vimeo channel added to the Lost Creatives stable to showcase behind the camera moments.

Naturally, our primary focus is the be thriller and horror, over the course of years we have seen how much easier it is to sell this type of project and we also have ties to two fantastic independent distributors we will work with on this and are more than happy to have in our arsenal for the future.

Stay tuned for more news and updates.

Marketing The Lost Creatives with Web Magazines

Something we are really keen on is marketing as low cost as possible but with a maximum push. I know this might sound odd but it is possible and we are working on a few different strategies that will help that.

Featured Product: Brushwork Cosmetics (promo code Jamesc 10% off your order)

To begin with, we have given serious thought to festival entry films (short) and of course editorial work. Naturally as a makeup artist myself and the creative director of The Lost Project, principally an arts and lifestyle blog with a heavy hand toward beauty because it’s my passion, it’s actually quite enjoyable to think of the terms we need to address and how we can make this work in our favor.

Keeping the costs to a minimum to begin we are looking at magazines that allow minimal submissions (for example 1 plus images) that will allow us to push all the social accounts of those involved. There are some great options and of course, will produce something for the World Fashion Media News website who we have a long-standing relationship that will continue.

Editorial is a fantastic method and can with planning and a little effort, give a wider audience reach that will bring attention to the work we are doing and of course what we are planning.

Naturally, we will make full use of the contacts and resources we have built over time and as we always do share and talk about the different brands we are supported by through careful and strategic placement of products to help not only ourselves but the brands as a thank for sticking with us.

Our goal is to push The Lost Concept as hard as possible and of course, create a cohesive, commercial story that illustrates what we do.